Head of Growth
BePark, France
Job Description
About BePark
Our cities are changing. The shift towards sustainable mobility coupled with an ever increasing density is shaping the new urban landscape. Key challenges are arising such as:
- How can we free-up space in our streets and give it back to pedestrians and cyclists without ignoring the impact on drivers?
- How can we enable the electrification of vehicles with the suitable charging infrastructure?
- Where should all the bicycles, cargo bikes, and scooters go at the end of the ride?
BePark aims to provide a better mobility experience to this generation and the next. In short, we hunt for unused private parkings and open them to the crowd for various uses: car park (keeping cars off-street), bicycles, EV charging, Last-mile delivery...
Our goal is ultimately to generate a network of mobility hubs throughout cities in Belgium, France and Luxembourg.
Today we are a team of 30 delivering mobility services across 500 parking lots for our community of 16k active users. We aim to double this network before 2025 together !
Key Responsibilities
BePark is looking for a key team member to help us develop our growth engine. You will be trusted with the designing and testing of new growth and marketing initiatives. Your focus will be to continuously improve the growth engine, implementing the marketing strategy defined together with the Head of Revenue and local leadership. Your impact across the funnel will be closely monitored and highly valued by revenue peers. Your range of action covers both B2B and B2C segments, providing you a full exposure to BePark’s community.
In short:
- Develop and execute marketing strategies that effectively promote BePark's services
- Establish and manage a robust B2B lead generation process, including building a B2B website
- Manage the existing B2C marketplace, including user acquisition and retention strategies
- Work collaboratively with external agencies and vendors to meet marketing objectives
- Collaborate with the product and sales teams to ensure marketing initiatives align with overall business goals
- Analyze marketing data and provide regular reports to the leadership team
Requirements
Agile: you try and fail fast, you are looking for the shortest way to prove an approach before going full range
Analytical: Although instinct is not always off the table, you are always looking for data to back your decision
Organised: You are able to keep a tight schedule and manage projects include multiple stakeholders
Interested: You keep on building up your expertise, you are curious about new methods and tools
3+ years of relevant marketing experience and a successful track record in a high-growth environment
Fully proficient inEnglish and either French or Dutch.
Benefits
- A competitive package, in line with the growth engine’s performance
- Collaborative culture that fosters teamwork and encourages everyone's contributions
- Opportunities for professional growth and development
- Meaningful work that makes a positive impact on society.
What Else
We are a fast growing SME whose goal is to redefine the mobility landscape and change the way we think of parking. We are also a group of people sharing the same values:
- Act as one, ensure cohesion of the team
- Always keep your focus on the solution, not the problem
- Move with agility, to adapt to the changing mobility solutions
What else do we share? Beers on Friday (we are belgian after all)