Senior Product Marketing Manager
Skeepers, France
Job Description
SKEEPERS is a group that is changing the world of customer experience. With a strong international ambition, SKEEPERS helps brands generate value by and for their customers.
With its' one for all platform, SKEEPERS provides brands with a complete solution that allows them to prescriptively activate data collected from customer feedback for marketing purposes.
Recognised as a high-growth group, SKEEPERS has already made it into the Next40 ranking of the forty most innovative French start-ups!
To accompany our development, we are constantly looking for new talents who are ready to make a difference on an international scale!
Created in 2019, SKEEPERS reached 450 employees internationally across 6 countries: France, Spain, Italy, Brazil, Canada, and also USA.
SKEEPERS is the right place for you if you are a Go-Getter; someone who likes to deliver results, ready to roll up their sleeves to make things happen, and a positive challenger.
We are looking for a highly motivated Senior Product Marketing Manager. You will be joining the marketing team and you will support the development and evolution of our product marketing strategy. You will work at the intersection of product management, marketing, and sales.
At Skeepers, we help brands build deeper relationships with their customers. You will join a multi-cultural and spirited set of individuals displaying high values of authenticity, reciprocity and efficiency while providing answers to our customers' needs. With 500 expert employees across 7 countries and 6 solution offerings, we currently take care of a growing base of 8000 customers and continuously endeavour to aim higher.
As a Senior Product Marketing manager, you will be working on:
Market our products and improve our GTM
- Regular market and competitor analysis, understand market trends, customer requirements, usage and buying behaviour
- Contribute to the product strategy and roadmap; set the related go-to-market strategy
- Provide customer data insights to validate the market/product fit and influence roadmap
- Determine any modifications that should be made in the product or feature itself, in its go-to-market planning and execution
- Own and refine target audience, ICPs, buyer personas, target audience, and benchmark competitors to optimise product-market fit
- Expand our positioning: determine product's unique value in a way that connects to the target audience
- Define product messaging frameworks and sales plays, support defining company's themes for driving relevant acquisition and improving our conversion rates. Align with our different marketing teams to ensure seamless customer journeys
- Influence the pricing and monetisation strategy, demonstrating the value of product and decrease perceived friction to purchase
- Partner closely with product, sales, customer success, and marketing teams to establish goals and timelines for feature launches.
- Post Launch Measurement; maximise adoption rates, usage, user acquisition, and revenue.
Build Assets to support our sales and CSMs functions
- Implement competitive intelligence to support sales in highlighting key differentiators from competitors.
- Create a scalable process for building and maintaining sales enablement collaterals and assets to support our customer-facing teams through the buyer's journey
- Create a core product knowledge database and build content and demos, develop compelling marketing materials for showcasing our products: demos, videos...
Requirements
You are the ideal profile, if you have:
- At least 5 years' experience in BtoB product marketing and adjacent areas.
- Deep understanding of SaaS buyer process
- Comfortable working with a multi-product portfolio targeting different segments
- Both analytics thinking and hands-on (content creation)
- Ability to connect with many stakeholders: sales, marketing, product, legal, finance
- Strong project management skills
- Comfortable working on changing environments
- At ease with communicating and copywriting in both French and English
Benefits
- Be part of a passionate and very efficient team that will allow you to quickly increase your skills.
- Have the opportunity to play a strategic role within a dynamic structure on an innovative market.?
- Have a perspective of internal evolution thanks to the structuring of the group on a national and international scale.?
- Benefit from restaurant vouchers with the Swile Card
- Work in a hybrid way from hom