Company
The United Robotics Group (URG), headquartered in Bochum, Germany, unites young service robotics companies and established key players into a unique ecosystem. URG bundles hardware and software expertise under one roof, develops customized service robotics solutions with its partners and customers to meet challenges in the medical, care, hospitality, and education sectors, and offers Robot as a Service. Customer needs, product quality, data protection and sustainability are the drivers of development at URG For more information: www.unitedrobotics.group.
This job is based in Paris.
Mission
As Brand amp; product communication manager, you will oversee our brand strategy and of all actions that contribute to driving more awareness, engagement, and brand preference among our key stakeholders.
You report to the Group Marketing Director, and you are responsible for continually enhancing United Robotics Group’ brands and product image nominally our branded product portfolio (Pepper, NAO, Plato, etc.) and CobiotX the new standard for next generation of robotics, crated by United Robotics Group.
You are responsible for the overall messaging and communication strategy for our branded product or service. You will develop and create brand communication content such as defining brand territory, brand communication guidelines, and make sure our brand platform is adapted to our audiences and define clear guidelines for its use on all touch points. As well the alignment of our entities’ brand communication strategy.
You are in charge of approving marketing elements such as logos, advertising media, and messaging, and coordinating with product managers on appropriate branding. You will need to ensure brand consistency and creativity across all platforms and channels.
You are also responsible for all product and brand related communication content creation such as press release, copywriting articles, product branding videos, KVs, image banks that can be used by vertical marketing teams, press amp; medias, external agencies, partners and distributors, etc.
You will suggest and implement creative brand initiatives to drive brand awareness and attachment. You will manage the relationship with communication amp; PR agencies and partners to ensure best-in-class execution.
You will be working closely with the corporate communication team to have an integrated communication approach.
Requirements
Preferred Experience