Field Marketing Manager - Southern Europe
Sidetrade, France
Job Description
What you will love about Sidetrade and why you should be working here
Sidetrade is a leading Global software solutions technology company with a vision to help companies unlock value from their customers using Artificial Intelligence. A SaaS pioneer for 20 years, our unique Customer Platform helps accelerate business to improve working capital and drive more revenue. Aimie, our built-in AI assistant, recognizes customer behaviour patterns, makes immediately actionable recommendations and delivers better business results.
We are a profitable company with a double-digit growth rate, our company have been listed on the French stock exchange since 2005. With modern offices in exciting cities such as Paris, London, Birmingham, Dublin and New York City, Together, we are transforming the way businesses work. We are creative and smart people who are passionate about the customer journey. We are on a mission to accelerate business growth using predictive analytics to re-invent the way businesses understand their customers.
We are a market leader https://go.sidetrade.com/GartnerMagicQuadrant22.ht. in helping companies unlock customer value. Our flagship products, Augmented Revenue and Augmented Cash, are already well positioned to help us achieve that. We’re fast-paced, pursue excellence in everything, and have a lot of fun along the way. All Sidetraders have the desire to work hard and be successful, but also find time to relax and spend time with friends and family!
If this all sounds good and you want to
- Join a high growth international company.
- Discover a learning culture where you will have plenty of exposure to challenging assignment.
- Challenge yourself. Do what you love, and build your future.
Sidetrade is the place for you! Come and join us on this exciting journey!
Requirements
As a Field Marketing Manager, you are responsible for developing and managing demand generation programs and campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Sidetrade’s sales, sales development, and global marketing teams to plan and execute a regional marketing strategy
KEY RESPONSIBILITIES
- Drive account-based marketing campaigns in an effort to expand in the target accounts in Southern Europe
- Plan and manage C-level thought leadership campaigns amp; Sidetrade events in the target market
- Plan and execute third-party events and conference sponsorships with end-to-end project management, measurement and ROI
- Manage a quarterly campaign budget
- Manage lead acquisition, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
- Analyze pipeline and opportunity data to best determine marketing mix and strategy through SFDC and Marketo
- Develop and track campaign performance reporting to be shared across the sales and marketing teams
- 5-7+ years of field marketing programs preferably in B2B / SaaS technology markets
- Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics
- Exemplary communication and project management skills
- Decisive, agile, and iterative; easily able to shift gears between thinking and doing
- Ability to manage multiple priorities in a fast-paced environment and meet deadlines, work collaboratively with cross-functional teams, be a global team player and ensure high-quality deliverables with high attention to detail
- Adapt digital and content marketing programs to the needs of a regional sales team
- Be an advocate for the sales region you support and help the global marketing team understand strategic priorities
SKILLS / KNOWLEDGE / ABILITIES / COMPETENCIES
- 5-7+ years of field marketing programs preferably in B2B / SaaS technology markets
- Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics
- Exemplary communication and project management skills
- Decisive, agile, and iterative; easily able to shift gears between thinking and doing
- Ability to manage multiple priorities in a fast-paced environment and meet deadlines, work collaboratively with cross-functional teams, be a global team player and ensure high-quality deliverables with high attention to detail