About BlaBlaCarBlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.
Today, our community counts over 100 million travelers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.
We’re looking for people to join our journey people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride we can’t wait to see where it takes you.
Your Mission
BlaBlacar is looking for a Digital Marketing Associate to join the Paid Acquisition team. The team is responsible for all online marketing channels (strategic planning, executing, optimizing) such as Google, Facebook, Bing, TikTok, Teads etc. for all markets and products.
You will be joining a very skilled and motivated team of paid marketing experts, whose goal is to accelerate BlaBlaCar’s growth via efficient marketing activities. You’ll directly contribute to scaling consumer acquisition (passengers and carpool drivers) through the most efficient marketing strategy and operation. You will be responsible for the paid acquisition channels for a given scope as well as driving cross-teams innovation projects.Your responsibilities - Managing and optimizing marketing channels on a daily basis in order to meet ROI objectives and provide the right level of reporting to different stakeholders
- Supporting the development of annual and quarterly business plans for traffic acquisition and generating revenues
- Aligning with the Regional Marketing team as well as the Marketing Strategy team on branding and performance strategies to reach company’s OKRs
- Driving innovation (latest marketing products to be tested, internal growth project etc.)
Your qualifications- You have at least 2 years of marketing experience (internships included) with knowledge of different advertising platforms: Google, Facebook, Bing, etc.(mandatory/required)
- You have strong analytical skills, allowing you to extract meaningful insights from your campaign’s data and turn them into actionable strategies
- You have excellent communication skills, you’re humble, and you enjoy sharing amp; learning from others
- You embrace change, are able to take a step back, prioritize, and focus on added-value tasks
- Detailed-oriented, diligent and organized
- Ability to coordinate actions and projects with different teams
- Fluency in English and French
- Nice to have: hands-on experience of campaigns management with high investments
If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!What we offer - An international environment: over 35 nationalities across 7 countries: Brazil, France, Germany, Poland, Russia, Spain, Ukraine
- Opportunities to learn: 360 onboarding weeks, weekly team-all BlaBlaTalks to learn about what other teams are up to, International Weeks to mingle with other offices, regular Qamp;A sessions with our leadership, honest discussions about our company KPIs, ‘Fail, Learn, Succeed’ moments where we destigmatize and share moments of failure with others.
- Innovation: Coding Nights to pitch ideas outside our roadmap and make development dreams come true, weekly Product amp; Tech Demos and blogs to share engineering stories, access to top conferences across Europe.
- Impact: building a product that has a real impact on society and the environment, and sharing an office culture that prioritizes low-waste and eco-friendly practices.
- People-first: wind down from work at our BlaBlaShows, BlaBlaBreak retreats, weekly breakfasts and afterworks (when the sanitary conditions permit it) or meme battles on Slack.
- Shared company principles that guide us in our everyday decision-making and bring us closer to our goal. Find out more about our BlaBlaPrinciples.
Your future benefits - Tailor-made remote policy: from 2 days per week to full remote* (to be discussed with the Talent Acquisition Manager during the first call).
- A fair and competitive salary p