Public Relations Manager
Allurion, France
Job Description
The Allurion Public Relations Manager is responsible for direct to consumer and corporate Public Relations of the Allurion Balloon (formerly know as the Elipse balloon) and Allurion Program (formerly know as the Elipse Program) via broadcast, digital and other Public Relations means. This role is responsible for accelerating Allurion’s growth across the globe by developing innovative communication strategies. The Public Relations Manager focus will mainly be focused on EU, UAE, Turkey and Brazil however Public Relations and direction of Public Relations will be potentially needed in other countries across the globe as well. Your goal will be to create stronger brand awareness among consumers to drive potential patients to partner clinics as well as tell the Allurion story for corporate Public Relations. The Public Relations Manager is passionate about Public Relations in digital as well as broadcast, you’ll manage from strategy to deployment of different tactics. .
As the subject matter expert in Public Relations and Allurion this team member will define Public Relations marketing strategies and budgets with full transparency and collaborate with cross functional team members on buying and execution. Importantly the Public Relations Manager is responsible for managing Public Relations agencies, work with broadcast and Public Relations agencies on pitches, write corporate press releases and manage corporate press releases directly on Business Wire. You will also directly collaborate with local field sales teams to execute all Public Relations activities. Additionally, this team member will have a strong capability in resiliency, and agility, and collaboration with other cross functional team members such as sales, digital products, professional education, trade/ digital/brand marketing and customer care managers to drive Allurion Balloon placements. The Public Relations Manager will collaborate with the commercial and marketing leadership team to develop strategies in development and implementation of the PR strategy including but not limited to press releases, digital and broadcast for our direct markets in collaboration with the brand marketing, digital marketing and sales teams to increase demand and awareness for the Allurion program via:
- Healthcare and Beauty media
- Corporate and Financial press
- Med Tech and Pharmaceutical media
As a Public Relations Manager, your responsibilities will include:
- One Main Goal: Drive increased placements and awareness in direct digital markets and other markets where driving PR push.
- Two Key Skills: Builds relationships and creates alignment with other marketing teams and cross-functional teams in the organization. Assesses and analyzes campaigns, PR agencies, partners with external and internal stakeholders to develop strategic solutions, and implements the execution of these solutions.
- Three Ways to Lead: Lead yourself, lead your business, and lead your customers. Demonstrates agility, resiliency, initiative, interpersonal influence, emotional intelligence, and problem-solving skills to make critical decisions and find solutions to complex situations. Exemplifies the corporate brand with the highest level of ethics, integrity, and focus on patient safety while driving the business forward.
What we are looking for in you:
- Coordination of agencies at international and local levels: ensure consistency of company-wide communication, share worldwide best practices, and support impactful regional media strategies
- Report international and local PR performance (media value)
- Listen and report trends on our weight loss category
- Creation of impactful PR content (leveraging regular surveys, patient testimonials, clinic success stories, clinical data)
- Write compelling press releases for both Direct to consumer and corporate
- Engage with Allurion senior leadership and external KOLs to contribute to content creation or attend media events / interviews
- Implementation of targeted impactful PR actions through communication toolkits, press releases, press gifts, press events
- Daily contacts with journalists, ensuring a better visibility of Allurion on various platforms and medias
- Organization of local media events to amplify the reach of our campaigns
- Work with Digital team to manage brand ambassadors and influencers for PR activities
- Work to create engaging PR content and press releases for corporate Allurion PR and through LinkedIn etc. such as white papers, etc.
- Share PR reports with sales, digital, tele sales and trade marketing teams to best leverage our publications via our social media, website, clinics and