Director Digital Marketing
Allurion, France
Job Description
The Allurion Director of Digital Marketing is responsible for digital promotion of the Allurion Balloon (formerly known as the Elipse balloon) and Allurion Program (formerly know as the Elipse Program) to consumers through both paid and organic means. This role is responsible for accelerating Allurion’s growth across the globe by developing innovative marketing and communication strategies. Your goal will be to create strong brand awareness among consumers and to drive potential patients to partner clinics through DTC advertising and programs as well as through organic traffic. Passionate about digital advertising and marketing, you’ll manage from strategy to deployment of different tactics to increase awareness and generate qualified leads online and offline as well as improve ROI and company cash efficiency. We are hiring people who will not only develop new strategies to accelerate growth but will also drive its’ execution to deliver results.
As the subject matter expert in Digital Marketing and Allurion Program this team member will define digital marketing strategies and budgets with full transparency and collaborate with cross functional team members on buy in and execution. Importantly, the Director of Digital Marketing is responsible for managing a team of around nine employees to execute all digital marketing including but not limited to paid advertising acquisition campaigns, website and improvements, driving organic traffic, social media posts plus ad buys/ agency management. Additionally, it is critical for the Director of Digital Marketing to be excited about development of team members and coaching to further digital skill sets and personal development. Additionally, this team member will have a strong capability in resiliency, agility, and collaboration with other marketing teams plus cross functional team members such as sales, digital products, professional education, trade marketing and customer care managers to drive Allurion Balloon placements.
The Director of Digital Marketing also compiles required reporting requests, adheres to compliance policies and Allurion brand guidelines, and effectively manages resources. The role requires close work and collaboration with with hiring manager and other Marketing teams, Sales, Professional Education, Business Excellence and Clinical Program Excellence.
Requirements
- One Main Goal: Drive increased digital marketing effectiveness and efficiency by implementing strong digital marketing capabilities, knowledge, plans, presentations an team management aligned to brand- measured through advertising ROI, sell-out and sell-in performance.
- Two Key Skills: Builds relationships and creates alignment with other marketing teams and cross-functional teams in the organization. Assesses and analyzes acquisition campaigns, partners with external and internal stakeholders to develop strategic solutions, and implements the execution of these solutions.
- Three Ways to Lead: Lead yourself, lead your business/ team, and lead your customers. Demonstrates agility, resiliency, initiative, interpersonal influence, emotional intelligence, and problem-solving skills to make critical decisions and find solutions to complex situations. Exemplifies the corporate brand with the highest level of ethics, integrity, and focus on patient safety while driving the business forward.
PERFORMANCE:
The Director of Digital Marketing will collaborate with the commercial and marketing leadership team to develop strategies, presentations, plans and assets to achieve growth goals in Allurion patient acquisition - measured through lagging KPIs (below). The Director of Digital Marketing will routinely use reporting tools to access performance, to enable corporate data-driven decision making and resource allocation. Time allocation to daily goals is the most valuable skill: planning, proactive project management, efficient communication, and high-ROI activities are critical to productivity in this position.
Executes performance by:
- Owning the development of Global digital marketing strategy and leading digital marketing team
- Lead team that is responsible for launching, managing, and operating paid and organic online marketing operations. Set up online acquisition campaigns including but not limited to: Digital Influencers, Google Ads, Facebook/Instagram, YouTube plus identify new ad channels and market trends
- Proactively identify areas for development and new opportunities (online and offline), while working closely with the top management and sales team
- Report performance on a daily, weekly and monthly basis: make the numbers speak
- Ensure smooth follow ups, get feedback, tailor campaigns, and differentiate top performing accou