Content Marketing Analyst - FR (Internship)
Aptivio, France

A hands-on learning experience of the long-term strategy of Content Marketing that focuses on building a strong relationship with our target audience by giving them high-quality content. Your role will be as much doing as it is learning. Our ideal candidate has graphic design and communication skills to produce high-quality content. Applicants should be students in a post-secondary program, but recent graduates can also apply.

POSITION DUTIES:

The role will communicate and demonstrate the features, capabilities, and benefits of using the Aptivio platform to existing and prospective clients.

• Assist in research, development and curation of content ideas and research as needed.
• High-quality original content in the form of:

• Client case studies
• Competitor comparison data sheets
• Business use case articles
• White papers

• Blog content for posting on various Social Profiles, including Google Search.

• Website content management.

• Complete missing sections of our website.
• Revamp existing sections which are no longer on message.

• Identify opportunities for content promotion.
• Develop and run various marketing campaigns.

• Google AdWords campaigns.
• Personalized email campaigns using Aptivio and HubSpot.

• Prepare reports to understand effectiveness of various marketing campaigns.
• Aid in developing a database of industry resources.
• Contribute to the Marketing Playbook with thought leadership, strategic positioning, key messages, branding elements, etc.

Requirements

POSITION REQUIREMENTS:

• Job Types:Full-time Internship
• Salary: Paid Internship, commensurate with experience
• Duration: Minimum?6-month Internship, ideally 12-months. Summer Internships followed by Part-Time during Schoolyear also an option.
• Excellent written and verbal communication skills in English Ability to work autonomously and manage multiple tasks and projects.

• Understanding of digital marketing and content marketing specifically.
• Communication, Marketing or English majors preferred.

BONUS SKILLS:

• Excellent verbal and written communication skills with a focus on professional yet creative commentary.
• Understanding of basic design principles.

• Understanding of digital media channels and content distribution.
• Highly organized and incredibly resourceful.
• Able to work in a fast-paced environment.
• Strong attention to detail and ability to prioritize tasks across projects.

Employer will accept any suitable combination of education, training and experience.

Job Rewards and Benefits