Marketing Manager (Brand)
Getir, France
Job Description
We’re Getir, the pioneers of super-fast delivery. Our story can be divided into three elements: building an awesome people organization that drives this epic machine, making 10-minute grocery delivery possible by figuring out all of its intricacies, and scaling that business by getting people to embrace us.
The story of Getir dates back six years, when it first launched in Istanbul. After becoming the clear-cut market leader in our first market, we decided the global push was the next step. We recently launched in London, and have already set our eyes on Paris and France.
Innovative marketing, complemented with data-driven growth mechanisms is not just a necessity for winning. It’s our style. You should see how excited our founding team gets when the topic of marketing comes up. Our modus operandi is ‘always be growing’.
While we have amassed numerous marketing best practices throughout our years, we also recognize that unique markets merit unique marketing strategies. We’re in Berlin both to bring our own techniques, but also to adapt and learn new ways that result in winning. Localising our brand and our marketing strategies while also maintaining that unique Getir element - fast, somewhat quirky, experience-driven - is incredibly important for us.
With this collective push into international expansion, the story of Getir enters its second chapter. A chapter in which localized marketing is crucial so that we can quickly become local success stories. In that light, we’re looking for a high-energy Marketing Manager to join our growing marketing team based in Paris.
What You’ll Do At Getir
- Contribute to the marketing strategy, executing upon a city-specific strategy to adapt the Getir brand to the awesome people of Paris, followed by France.
- Manage our mediums, both external and internal. The app may be digital but marketing isn’t limited to digital. We use ATL (TV, radio), BTL (outdoor), and more. Furthermore, our app is also our own medium, offering interesting possibilities for communication and partnerships.
- Design and run campaigns, relentlessly. Optimise and re-run. Work with agencies, and get the best out of that relationship. Collaborate with our FMCG partners to develop bespoke campaigns. Create and run a campaign on your own if possible.
- Put your personal, creative hat on whenever possible. Our next big marketing campaign doesn’t need to come from a months-long process with multiple stakeholders. We’re big fans of quickly developing campaigns, testing out advertising, and getting them to go live.
- Find that perfect balance between understanding the customer and fulfilling their desires, while also surprising them with delightful experiences they didn’t even know they needed yet.
- Beyond long-term strategies, always be ready to leverage opportunities in marketing and communications. Speed is our currency here at Getir. We decide quickly, often launching marketing campaigns in a fraction of the time compared to other, bigger organisations. Be ready to push the envelope and experience speed and urgency that you’re unlikely to have seen anywhere else.
- Challenge both yourself, and the organization you’ll be a part of, as you face certain challenges throughout your career at Getir. We’re not a perfect organization, but we’ll always be honest and genuine as we strive to do the right thing.
Requirements
What Getir Expects
- You should have worked within mass-scale consumer brands in France, contributing to their growth.
- Native fluency in French. Advanced fluency in English.
- Extensive experience with dynamic campaign management, knowing when to pull which levers for whatever that moment’s target may be.
- Life and career-related insights into the awesome Republique de France, including its people, its cultures and what form of communication people respond to.
- An extensive network within the marketing industry. The less intermediaries we need to get something done, the better. A solid network with agencies with an eye for brand communication is ideal.
- A bias towards action. If possible, get it done. If not, reasonably push the subjective and imaginary boundaries to make it possible.
- Work both with creative agencies, but also with the production companies that turn strategy into media content. We’re pretty hands on.
- Keep the pulse of your users. Always maintain a ROI-mindset.
- Have fun while doing all of this. Work should ultimately be fun.
While we’ve worked incredibly well remotely since you-know-what happened, we do foresee a return to a high-energy office environment, albeit with flexibility. We’ll have an office in Paris and ultimately ask people to work on-site, albeit with levels of flexibility.