Head of Brand FR/ES (CDD 6 mois)
MADE.COM, France
Job Description
At MADE.COM, we believe that everyone should have access to great design. So, we’ve taken a unique approach to making and selling furniture - no middlemen, no agents or importers and no high street stores. Instead we work directly with designers and manufacturers so we can offer high-end furniture at attractive prices.
It’s not an easy task it takes a creative and dedicated team to make it happen where everyone has an important part to play. We combine our individual passions and skills to create innovative work that’s as exciting and unconventional as the business itself. It’s a place where all ideas are listened to, where brainstorming means job titles get left at the door and where a self-starter can really make their mark.
France is the second territory for MADE.COM after the UK. In order to scale our brand and build MADE.COM as the number one design shopping destination, we have a fantastic opportunity for a Head of Brand Marketing for 6 months (maternity leave cover). Our vision is to build MADE.COM in France amp; Spain as the market authority in term of Design.
You will be overseeing all aspects of the MADE.COM Brand in France and Spain and be responsible for a team of marketers across PR, Brand Adocacy and Content.
Here are some of the more specific tasks :
- Understand local specifics with the emphasis on competitors, digital landscape and position MADE as the key player on the market
- Develop brand’s value within the design community through out-of-the-box actions, working both, on strategy as well as implementation
- Develop and adapt the brand’s unique tone of voice as well as measure and grow brand awareness, consideration and key brand values on the local market
- Understand consumer behaviour on the local market and ensure brand strategy in line with identified parameters
- Account for the Brand Marketing budget and all related KPIs
- Own all Brand Marketing activities across PR, Brand Advocacy, Content, Partnerships and Customer Marketing
- Coordinate the team on the local market as well as ensure consistency in actions and regular exchange between key stakeholders in the HQ team (in particular Brand and Marketing)
- Plan marketing amp; vision 2022 amp; budget
Requirements
- Demonstrable experience in building a successful brand in very creative environment
- Demonstrate a real passion for the brand and the Home amp; Decoration sector
- Demonstrate experience in building a truly content focus marketing and show a strong appentency for design
- Experience managing and being accountable for large Brand Marketing budgets
- Able to manage through a Matrix organization with central functions in the HQ in London
- Passion for our Brand, a strong brand ambassador and advocate for MADE, both internally and externally
- Able to combine the creative mind with precise budget management
- Able to think outside of the box
- Proven track record in managing a diverse group of marketing experts
- Excellent written and verbal communication skills, in both French and English
- Able to gain trust and build strong relationships with people at all levels, internally and externally
- Proactive and positive ‘can do’ attitude
Benefits
- Great opportunities to get involved with exciting projects in a fast-paced, creative and fun office environment.
- We’re proud of our diverse, supportive company and culture. Our very own in-house Culture Club plans a variety of activities from our annual parties, Friday drinks, social events and more.
- Temptingly good employee discounts on MADE.com (30% for you and 15% for your family amp; friends).
- 25 days holiday per year (on top of bank holidays), plus an extra holiday day for every year, served up to a ceiling of 30 days.
- We know that flexibility is important and with the current context you are able to work from home regularly
- Free, unlimited access to over 13,000 eLearning courses to support your development.
- We believe it’s important to give back, so we give you one paid day off each year to get involved in any community or charity volunteering activity of your choice.
- Excellent employee benefits
Up your street ? Apply for the opportunity to join our growing team in the heart of Paris !
MADE is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.