Field Marketing Manager France
Mirakl, France

More than 60% of online businesses have plans to participate in the marketplace platform economy, and for good reason: platform companies are twice as profitable and benefit from more sustainable growth, resilience and agility.

Mirakl’s mission is simple. We help our clients seize this platform opportunity by providing the unrivalled expertise, technology, and partner ecosystem that B2B and B2C organizations need to launch and grow their own online marketplaces. Mirakl’s latest $300M fundraising values Mirakl at $1.5B, and places it among the most dynamic players in eCommerce, globally. With this funding, Mirakl will hire 1,000 passionate new Mirakl workers over the next 3 years. Mirakl is proud to be part of the Next40 and FrenchTech120.As Mirakl continues to grow, we’re committed to staying true to our core values: get things done, go above amp; beyond, succeed through expertise, work hard together, and satisfy amp; empower clients.Mirakl is:

• The leading marketplace SaaS platform, at the heart of digital transformation, for the world's most forward-thinking organizations
• A hypergrowth company with a global presence, and 350+ employees in 11 countries with offices in Paris, Boston, London, Munich, Barcelona, Stockholm, Bordeaux, Sydney and São Paulo
• Enabling over 300 of the world’s leading companies including ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, Metro, The Kroger Co., Satair, Siemens Mobility, and Toyota Material Handling to accelerate their digital transformation with a business model that is adaptive to a changing business landscape.

We are looking for a highly innovative and results oriented Regional Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth as the leader in Marketplaces and the Platform Economy. In this role, you will report to the EMEA Head of Marketing and work closely with the extended Marketing team as well as the France Sales, Alliances and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive the sales pipeline. You will also be closely aligned with the local sales leaders with a main goal to help the EMEA sales team engage with leading retailers, manufacturers and wholesalers in the France region through innovative campaigns and compelling communications and content strategies.

As a key member of the growing European Marketing Team, your responsibilities include:

• Participate in the design of the marketing plan for France (targeting, communications and content, budget planning, events schedule, recruiting channels, analysis and reporting of ROI).
• Adapt the EMEA marketing plan to your local specifics integrating different dimensions (content, Mirakl-branded events, Executive VIP dinners, partner events).
• Build regional strategic territory plans aligned with the French regional sales leadership priorities and revenue targets.
• Plan and execute field marketing events/tradeshows that deliver ROI to the business
• Work with Mirakl Digital Marketing Manager and regional Business Development representatives to create and roll-out campaigns (customized emails, webinars, Ads, Account Based Marketing campaigns) in the region with responsibility over the ROI of such campaigns.

• Brief local PR agencies on Mirakl’s strategy and build and maintain relationships with local generalist and specialist (retail, manufacturing, wholesaling) press.
• Work with industry experts and influencers in the region to drive target accounts to educate them on the platform economy and to leverage their network at Mirakl events.

• Create and adapt all marketing assets for the region(vidéo, brochures, goodies, roll up )

• Develop and adapt content working closely with the Communications amp; Content Marketing Manager from Mirakl EMEA Marketing.

• Work closely with the EMEA Marketing team Customer Marketing Manager in executing in execution the EMEA Customer Marketing for Iberia, with a focus on User Advisory Board (UAB)
• Lead the Partner Marketing effort in your region working closely with the EMEA Alliances team. Manage and develop the relationships with key Digital Commerce players to develop and execute on joint marketing plans.
• In charge of the reporting for the outcome of all regional marketing plans with Business Development Representatives from France ensuring proper handover of Marketing Qualified Leads (MQLs) generated in the region.

Requirements

Job Rewards and Benefits