Veeva is a mission-driven organization that aspires to help our customers in LifeSciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.
The RoleWe are looking for a highly charged and passionate Senior Field Marketing Manager to build, evangelize and deliver world-class demand creation and lead development programs for our industry cloud solutions for life sciences. In this role, you will create brand awareness and visibility of our commercial amp; medical solutions across Europe and develop and execute an integrated marketing plan to support our European pipeline goals. The Senior Field Marketing Manager will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.
Remote candidates will be considered.What You’ll Do
- Oversee and drive demand generation and field marketing plans to support Veeva revenue objectives growing acquiring new customers in addition to designing customer retention programs
- Own strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events/tradeshows, webinars, demand campaigns/nurture programs, executive roundtables, etc.
- Ensure alignment with corporate digital/demand generation programs (e.g., SEM/SEO, content syndication, digital advertising) and if necessary, localize to extend reach or impact
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts and partner relationships
- Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
- Ensure effective and efficient two-way communication between Veeva field marketing and sales teams
- Work cross-functionally across the marketing organization to oversee the timely execution of demand generation and field marketing plans, aligning with regional and global product marketing on content plans
Requirements
- 5-7+ years of marketing experience
- Experience in enterprise solution demand creation and field marketing
- Proven ability to build relationships with sales, services, and product marketing
- Experience in managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Integrated marketing program planning, execution, and reporting experience
- Experience with sales and marketing automation systems
- Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
- Working knowledge of marketing demand generation best practices
- Strong project management skills
- Strong orientation to managing program details
- Excellent oral and written communication skills
- Proven ability to excel in a dynamic, fast-paced environment is extremely important
- Strong team player with a positive attitude
- Bachelor’s degree required
- Travel 15-25%
Nice to Have
- Experience in a high growth software or technology company.
- Field marketing experience related to CRM technology or content management
- Experience withsalesforce.comand Pardot preferred
- Life sciences industry experience is a plus
- Native language skills in German or Italian is a plus
Perks Benefits
- Allocations for continuous learning amp; development
- Health amp; wellness programs
#LI-Remote
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.